Founded in 1996 by former PC industry executives, Polarity has been providing software licensing, sales, and marketing services to leading computer manufacturers ("OEMs") around the globe. Within its first three years, Polarity quickly established sales and operations presence in North America and Europe and reached the $20 million sales level, earning it the #6 spot in the Dallas 100 list of fastest-growing, privately held companies and an equivalent ranking of 360 in the Inc. 500.

Since 1999, we have expanded our service model to include direct software sales to schools, businesses, and government institutions. Our years of licensing, bundling, and distribution experience enables us to create large-volume discount programs unique to these vertical markets.

One of the unique services Polarity provides is to be able to provide customers with a deeper discount on software orders where two or more publishers' products are being purchased in volume with computer hardware.  We have negotiated special pricing with many of our leading publishers to create solution bundles under our OEM discount program.  No other reseller offers this service to its customers.